Qualatative and Quantitative Analysis Assignment

Qualatative and Quantitative Analysis - Assignment Example It was a form of an informal interview based on a standard set of questions. Most of the questions were open ended which required that I give my own in-depth opinion on particular aspects of the soft drink. This predominantly involved giving my perception and feelings about the product. For example, they wanted my opinion on whether I loved, hated, or was indifferent with regards to the soft drink. I do not believe the findings of this qualitative evaluation process were either valid or effective. This is for the following reasons; first the manner in which the respondents were selected was subjective in nature. I was picked to be an interviewee based on the fact that I had with me a soft drink from another company. That is, I was purposely picked, this would lock out other prospective respondents who would be also invaluable in reflecting the true perception of the populace towards the soft drink. Secondly, the questions asked were open ended. This makes data interpretation difficult and leaves the interpretation of the results at the discretion of the researcher, which might result to biased conclusions. Thirdly, the number of respondents interviewed was few in number. This would make it difficult to make any inference of the results to the general population. The findings of the evaluation were never shared with me, as the researcher considered them a part of the soft drinks’ company competitive strategy. However, as a form of compensation for my willingness to be part of the survey, I was given additional bottles of the soft drink to share with my friends. In the 1st set of variables, the trend and pattern which can be observed is that as the days go by, consecutively, the respective temperature rises. That is, the earlier months have lower temperatures but as the year progresses so does the temperature. In the 2nd set of variables, the pattern being notice is, as the price of gasoline per gallon increases so does the price of oil